A new exclusive Range Rover that is likely to appeal to prestige car hire users has been launched by leading sporting gun manufacturers Holland & Holland.

Dubbed the "most luxurious and exclusive off-roader ever", the new model has been produced in collaboration with Range Rover enhancements specialist Overfinch.

Only 100 vehicles featuring completely customised interior and exterior features will be produced.

The vehicles will be available in 31-piece gunstock walnut or special wood veneers for dashboard, consoles and door inserts and will also boast self-replenishing drinks cabinets and hand-crafted gun cabinets.

According to Neil Underwood, chief operating officer of Overfinch, 100 "fortunate" consumers will get to enjoy "Bentley levels of luxury" in the new Range Rover.

"Our designers and engineers have worked closely with the quite astonishing craftsmen of Holland & Holland to create the most exclusive, most luxurious off-roader ever built," he said.

Range Rover is known for car hire favourites such as the Sport Super Charge and the Vogue Super Charge.

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