Luxury car hire fans have been offered a new platform to express their desires to try out Mercedes' new CLC-Class coupe.

The carmaker whose brands are popular with luxury car hire and performance vehicle firms has set up the platform which allows users to drive the car online in a virtual London.

"The CLC is attracting a new kind of customer to Mercedes-Benz, so we wanted to promote the range in a new and exciting way," said Ian Dutfield, marketing director Mercedes-Benz Cars.

"CLC drivers are often choosing their first executive car, and are searching online for information. CLCdreamtestdrive adds an enjoyable element to that investigative process."

He said the racers can then proceed to book a real world test drive after the virtual experience, which could help them make better purchasing decisions.

To make the experience even more worthwhile, racers of the customisable online CLC 350 Sport will get a real driving experience at Mercedes-Benz World in Surrey as long as they record the highest speed.

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