People who like renting an Aston Martin in London are set to be presented with a new luxury model that will make urban travel luxurious and cheap.

Based on the critically acclaimed Toyota iQ, the new Aston Martin is a unique, intelligent and "exclusive solution for urban travel in style and luxury", according to the British carmaker.

The Cygnet concept will merge the prestige of Aston Martin's luxury brand name and Toyota's expertise in developing eco-friendly vehicles to create an innovative environmentally-conscious solution.

Aston Martin chief executive Dr Ulrich Bez said the provision of a Cygnet with a DBS, DB9 or Vantage is "a unique combination of opposites and a novel transport solution allowing intelligent and sensitive mobility on an exclusive and innovative level".

"This concept – akin to an exclusive tender to a luxury yacht – will allow us to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market," he added.

Aston Martin recently made the UK public unveiling of the V12 Vantage and DBS Volante.

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