Performance vehicle manufacturer Land Rover has adopted a unique method to ensure luxury car hire and performance vehicle enthusiasts in New Zealand contribute to environment conservation.

The British carmaker has adopted a practical approach to environment protection by announcing that for every new Land Rover sold, an extra hectare of Tongariro National Park will be protected.

This will be achieved through a scheme titled Project Tongariro, which the company hopes will help protect New Zealand's only dual World Heritage Site through pest eradication, species protection, replanting and education projects.

Land Rover New Zealand's managing director, Wallis Dumper said: "We wanted to do something that really counted and we were lucky enough to come into contact with the good works of Tongariro Natural History Society and its volunteers.

"While this may not be the most glamorous of projects to be undertaken it is making a difference to one of the country's – and the world's – very special places."

Land Rover has been involved with the Tongariro Natural History Society since 2007 and supplies a Land Rover Freelander 2 and fuel to assist the Society.

Click here to see our range of cars.