British luxury sports car manufacturer Jaguar is joining forces with the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA) to honour leading designers.

The luxury carmaker known for car rental favourites such as the Jaguar XF aims to recognise some of the world's leading designs at the 2008 Royal Designers for Industry Awards.

Design is at the very heart of Jaguar's philosophy as was highlighted by the recent recognition of the carmaker's "stunning new design language", thanks to awards to both the XK sports car and the award winning XF model.

"At Jaguar we consider design to be one of the most important attributes for the brand and are creating a new wave of beautiful and modern cars," said Jaguar design director Ian Callum.

"I am delighted that Jaguar is working with the RSA to support these awards, it is after all only fitting as Sir William himself was awarded an RDI in 1954."

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