Audi car rental fans will see one of their favourite models given the Hollywood treatment when Transporter series star Jason Statham appears in a Super Bowl advertisement for the car on February 1st.

The British action man will be featured in an advertisement for the newly redesigned, mid-sized Audi A6 luxury sports sedan, which he uses to evade capture, according to the advertisement's storyline.

"In addition to having had the opportunity to drive Audi models in several of my films, I drive one in my personal life, as well. I have always loved the mix of style and performance they offer," said Mr Statham.

"I am thrilled to be affiliated with a company I so believe in on the biggest stage in American television."

The supercharged A6 is the latest in the line of successful new vehicles from Audi and joins other luxury sports car hire favourites such as the R8 sports car, the A5, the A4 and the TTS.

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